Myspace Comments
Myspace Comments
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After the 2002 launch of Friendster, several eUniverse employees with Friendster accounts saw its potential and decided to mimic the more popular features of the social networking website, in August 2003. Within 10 days, the first version of MySpace was ready for launch. A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site, right out of the gate, so the MySpace team wasn’t distracted with typical start-up issues. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse.
The very first MySpace users were eUniverse employees. The company held contests to see who could sign-up the most users. The company then used its resources to push MySpace to the masses. eUniverse used its 20 million users and e-mail subscribers to quickly breathe life into MySpace, and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the MySpace platform when Brad Greenspan asked him to join the team.
The origin of the MySpace.com domain was a site owned by YourZ.com, Inc. It was intended to be a leading online data storage and sharing site up until 2002. By 2004, MySpace and MySpace.com, which existed as a brand associated with YourZ.com, had made the transition from a virtual storage site to a social networking site. This is the natural connection to Chris DeWolfe and a friend, who reminded him he had earlier bought the URL domain, MySpace.com, intending it to be used as a web hosting site, since both worked at one time in the virtual data storage business, which itself was a casualty of the "dot bomb" era.
Shortly after launching the site, team member Chris DeWolfe suggested that they start charging a fee for the basic MySpace service. Brad Greenspan nixed the idea, believing that keeping MySpace free and open was necessary to make it a large and successful community.
Some employees of MySpace including DeWolfe and Berman were later able to purchase equity in the property before MySpace, and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises). Of this amount, approximately US$327 million has been attributed to the value of MySpace according to the financial adviser fairness opinion.
In January 2006, Fox announced plans to launch a UK version of MySpace in a bid to "tap into the UK music scene" which they have since done. They also released a version in China and have since launched similar versions in other countries.
By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic. When Facebook launched new features in an effort to attract a variety of users, Myspace found itself in a continuing decline of membership. As of July 2010, the site was ranked 25th in Internet traffic, opposed to the 2nd position held by Facebook.
The corporate history of MySpace as well as the status of Tom Anderson as a MySpace founder has been a matter of some public dispute.
Throughout 2007 and 2008, MySpace redesigned many of the features of its site in both layout and in function. One of the first functions to be redesigned was the user home page, with features such as status updates, applications, and subscriptions being added in order to compete with Facebook. In 2008, the MySpace homepage was redesigned. MySpace Music has been revamped in 2008 and 2009, making it more like a online music store similar to iTunes and Rhapsody, along with the ability to create playlists. The use of Playlist.com on MySpace was abolished after the new MySpace music was launched. Some of the classic features of MySpace music, such as the artist directory, were abolished.
On March 10, 2010, MySpace has undergone a revamp and some new features added like recommendation engine for new users which suggests games, music and videos based on their previous search habits. The security on MySpace was also revamped, with the criticism of Facebook, to make it a safer site. The security of MySpace enables users to choose if the content could be viewed for Friends Only, 18 and older, and Everyone. The website will also release several mobile micro applications for MySpace gamers besides sending them games alerts. The site may release 20 to 30 micro apps and go mobile next year..
The very first MySpace users were eUniverse employees. The company held contests to see who could sign-up the most users. The company then used its resources to push MySpace to the masses. eUniverse used its 20 million users and e-mail subscribers to quickly breathe life into MySpace, and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the MySpace platform when Brad Greenspan asked him to join the team.
The origin of the MySpace.com domain was a site owned by YourZ.com, Inc. It was intended to be a leading online data storage and sharing site up until 2002. By 2004, MySpace and MySpace.com, which existed as a brand associated with YourZ.com, had made the transition from a virtual storage site to a social networking site. This is the natural connection to Chris DeWolfe and a friend, who reminded him he had earlier bought the URL domain, MySpace.com, intending it to be used as a web hosting site, since both worked at one time in the virtual data storage business, which itself was a casualty of the "dot bomb" era.
Shortly after launching the site, team member Chris DeWolfe suggested that they start charging a fee for the basic MySpace service. Brad Greenspan nixed the idea, believing that keeping MySpace free and open was necessary to make it a large and successful community.
Some employees of MySpace including DeWolfe and Berman were later able to purchase equity in the property before MySpace, and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises). Of this amount, approximately US$327 million has been attributed to the value of MySpace according to the financial adviser fairness opinion.
In January 2006, Fox announced plans to launch a UK version of MySpace in a bid to "tap into the UK music scene" which they have since done. They also released a version in China and have since launched similar versions in other countries.
By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main competitor Facebook in traffic. When Facebook launched new features in an effort to attract a variety of users, Myspace found itself in a continuing decline of membership. As of July 2010, the site was ranked 25th in Internet traffic, opposed to the 2nd position held by Facebook.
The corporate history of MySpace as well as the status of Tom Anderson as a MySpace founder has been a matter of some public dispute.
Throughout 2007 and 2008, MySpace redesigned many of the features of its site in both layout and in function. One of the first functions to be redesigned was the user home page, with features such as status updates, applications, and subscriptions being added in order to compete with Facebook. In 2008, the MySpace homepage was redesigned. MySpace Music has been revamped in 2008 and 2009, making it more like a online music store similar to iTunes and Rhapsody, along with the ability to create playlists. The use of Playlist.com on MySpace was abolished after the new MySpace music was launched. Some of the classic features of MySpace music, such as the artist directory, were abolished.
On March 10, 2010, MySpace has undergone a revamp and some new features added like recommendation engine for new users which suggests games, music and videos based on their previous search habits. The security on MySpace was also revamped, with the criticism of Facebook, to make it a safer site. The security of MySpace enables users to choose if the content could be viewed for Friends Only, 18 and older, and Everyone. The website will also release several mobile micro applications for MySpace gamers besides sending them games alerts. The site may release 20 to 30 micro apps and go mobile next year..
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